Work / Ogledalo
Ogledalo: the price for your car, before you ask
A first website for a small detailing studio in Niš. Prices went out by message, one customer at a time, and the owner spent half the day answering the same question. The goal: customers see the price for their own car and send a message that books an appointment right away.
CONCEPTNot made for a client. The business, prices and reviews are made up.
What's wrong and how I think about it
The numbers on the image mark four decisions that replace the back-and-forth about price. For each one: what's wrong, what I decided and why.
The price for your car on the first screen
What's wrong
The price depends on the car, so every conversation started with “what car?”.
Decision
A Small, Medium, SUV and Van switch on the first screen. One tap changes every price on the page.
My thinking
Customers decide when they see the price for their car. If they have to ask, many won't.
Four packages, not a list of services
What's wrong
“Deep clean”, “polish” and “ceramic” sound alike to a customer, yet the price can differ tenfold.
Decision
Four packages, each with a duration, a price and a before/after slider. Under the switch, a row with every package's price.
My thinking
A photo of the result explains the difference better than any description. The price and duration make it clear right away that this isn't a car wash.
A message that arrives with every detail
What's wrong
Messages started from zero: “Hi, how much?”, and only three replies later came the appointment.
Decision
Every button opens WhatsApp with a ready-made message: the package, the car size and a request for an appointment.
My thinking
The owner gets a message he can answer with a time slot right away. The customer doesn't have to type anything.
Facts instead of promises
What's wrong
Without a site, customers don't know if this is a studio or a car wash, or whether there are any open slots.
Decision
Next to the switch, three lines: the Google rating, the next open slot and the fact that cars wait indoors.
My thinking
Ogledalo isn't the cheapest in Niš. Customers need a reason to pay more, and it has to be short and easy to check.
Before and after
Drag the slider across the phone: the messages that came in without a site, and the same phone with the new one.
The messages and the site were made up for this example and don't show any real business.
How I'd measure success
This is a concept, so there are no results yet. With a real client, I'd track this:
Messages with a package
How many messages arrive with a package and car size, one week before and after the site.
Clicks per package
Which package and car size get picked most often.
Google ranking
For searches like “detailing Niš” and “deep car cleaning Niš”.
System
Black like paint and chrome, with one metallic blue only for selection and the recommended pick. One font, Archivo: wide for package names and prices, regular for text.
Dubinski 8.500 din